New logo growth carries most companies only so far. As acquisition slows, revenue must come from keeping and expanding current accounts. Carter Douglas realigns segmentation, coverage, and operating models for expansion-led growth before the curve flattens.

New logo growth carries most companies only so far. As acquisition slows, revenue must come from keeping and expanding current accounts. Carter Douglas realigns segmentation, coverage, and operating models for expansion-led growth before the curve flattens.

Commercial Model Change

Bright open-plan coworking space with high ceilings and exposed structure

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ARR Managed

Not just new pricing. A system built for the new model.

A price increase, a move to usage-based pricing, or a repackaging rewires what a renewal means and how value has to be proven. When the value-realization logic is still wired to the old model, retention and expansion break in ways the dashboards miss. Carter Douglas reads the commercial model change, rebuilds how value is proven and renewals are run for the new model, and operates it before the first renewal cycle tests the change.

  • Floor-to-ceiling bookshelves in a modern library-style office
  • Bright workspace with skylights and clean white walls
  • Spacious reading room with skylights and wooden furniture
  • Floor-to-ceiling bookshelves in a modern library-style office

WHAT'S INCLUDED

Built for the New Commercial Model

We deliver a value-realization map for the new model, a quantified view of revenue exposed in the first renewal cycles, a rebuilt proof-of-value and renewal motion aligned to the new pricing and packaging, an expansion motion fit for how customers now consume, metrics and accountability tied to the new model, and a board-ready readout of the change, the actions, and the expected impact across the next four quarters and beyond.

Executive Alignment

VOC Review

Board-Level KPI Design

Churn Root Cause Diagnosis

Coverage Model Design

Executive Workshops

How we engage

Expansion-Led Growth Operating Model

We assess the customer success system against the new commercial model, scoring where value proof, renewal logic, and the expansion motion no longer fit. We size the revenue exposed in the first cycles under the new model, rebuild value realization, renewal, and expansion around how customers now buy and pay, and align the function with finance and sales. Then we operate it alongside your team until renewals hold under the new model.

BUSINESS IMPACT

Protect the Transition

Protect the Transition

You will know where the new commercial model puts renewals at risk, why the old value logic no longer holds, and what must change across proof, renewal, and expansion before the first cycle tests it.

You will know where the new commercial model puts renewals at risk, why the old value logic no longer holds, and what must change across proof, renewal, and expansion before the first cycle tests it.